BET NETWORKS ANNOUNCES BREAST CANCER AWARENESS CAMPAIGN “BET GOES PINK”
ORIGINAL PSAS TO RUN ALL-MONTH LONG
BET HER’S FIRST-EVER ORIGINAL MOVIE “HER ONLY CHOICE” TO PREMIERE SATURDAY, OCTOBER 6 AT 9 PM ET/PT ON BET HER
THE SECOND ANNUAL “BET HER FIGHTS BREAST CANCER” SPECIAL TO PREMIERE SUNDAY, OCTOBER 7 AT 7 PM ET/PT ON BET & BET HER
HOSTED BY COMEDIAN AND “THE REAL” CO-HOST LONI LOVE
New York, NY – September 19, 2018- Breast cancer is the second leading cause of cancer death in women and the statistics further reveal that African American women are disproportionately affected by breast cancer. According to Susan G. Komen Foundation, African-American women are almost 40 percent more likely to die of breast cancer than white women in the U.S. and in some cities, that number is as high as 74 percent*. Today, BET Networks announces its national, multi-platform call-to-action campaign, BET GOES PINK, dedicated to raising awareness, encouraging early detection and initiating dialogue about the most commonly diagnosed cancer in the black community. The Network’s integrated approach includes BET Her’s first original film “HER ONLY CHOICE”, the second annual “BET HER FIGHTS BREAST CANCER” hosted by comedian and talk show host Loni Love, original PSAs and more.
“BET Networks is dedicated to reducing breast cancer health disparities among African American women and ensuring that Black women are included in the conversation about this disease, said Nneka Norville, Director of Corporate Social Responsibility, BET Networks. “Although we make a concerted effort in October, breast cancer prevention and education is part of BET’s larger year-round commitment to women’s empowerment. By leveraging our platforms and content offerings, we are able to educate and empower our audience as they navigate this important aspect of their health.”
This year’s activations include:
BET HER’s FIRST ORIGINAL MOVIE: “HER ONLY CHOICE” PREMIERES, SATURDAY, OCTOBER 6 at 9 PM ET/PT ON BET HER. Kicking off BET Her’s original movie franchise “Her Only Choice,” tells the story of a woman who after years of infertility becomes pregnant only to be diagnosed with a life-altering disease. She must make a choice to either fight for her life or sacrifice her child’s. The film stars Denise Boutte, Timon Kyle Durett, Leon Robinson, Tiffany Snow, Tamara Tunie and Vanessa Bell Calloway. Christel Gibson serves as the film’s director and Brett Dismuke, Rob Johnson and Nikki Love serve as Executive Producers for SoChi Entertainment.
Denise Boutte stars in BET Her’s original movie “HER ONLY CHOICE”
Photo Credit: BET Networks
“BET HER: FIGHTS BREAST CANCER” PREMIERES SUNDAY, OCTOBER 7 AT 7 PM ON BET & BET HER
In honor of National Breast Cancer Awareness month, BET Her will premiere the second annual “BET HER FIGHTS: BREAST CANCER” special, hosted by comedian and “The Real” co-host Loni Love. The one-hour special looks to raise awareness, and encourage more people to take action to prevent, diagnose, treat, & end breast cancer.
This year’s honorees include Bershan Shaw and Dr. Hadiyah-Nicole Green. Shaw, a transformational coach, motivational speaker, author, and founder of URAWARRIOR.COM, is a two-time breast cancer survivor. Initially diagnosed with breast cancer in 2007, it returned as stage 4 in 2009, she ultimately beat the odds is now nine years’ cancer free. Dr. Hadiyah-Nicole Green, one of the first 100 African American women to earn a Ph.D. in Physics, is a physicist who specializes in targeted cancer therapeutics using nanotechnology and lasers. She founded the Ora Lee Smith Cancer Research Foundation in memory of her aunt, Ora Lee “Auntee” Smith, whose tragic experience with cancer inspired her to develop a cancer treatment without side effects.
The concert will feature inspirational surprise performances and special guests. Last year’s performers included Xscape, Keyshia Cole, Sevyn Streeter and Alice Smith. Viewers will have an opportunity to get involved during the program through a dedicated line provided by the Susan G. Komen Foundation, which will provide free, professional support services to anyone with breast cancer questions or concerns, including men diagnosed with breast cancer and their families.
“BET HER FIGHTS: BREAST CANCER” will tape Thursday, September 20, 2018, at the Riverside EpiCenter in Atlanta, GA. The broadcast will premiere on Sunday, October 7, 2018 at 7:00 P.M. ET/PT on BET & BET Her.
ORIGINAL BET GOES PINK ON AIR, ONLINE AND ON SOCIAL
• On Air: For the month of October all of BET Networks’ brand bugs will go Pink to bring visual awareness to viewers on all of our platforms.
• BET.com: BET Goes Pink’s online portal – BET.com/BETGoesPink features articles, video vignettes and resources to ensure our audience is armed with the information needed to stay informed and healthy. For more information on “BET Goes Pink” and resources on breast cancer, please log onto www.bet.com/betgoespink.
• BET Social: Follow @BET on Twitter and Instagram for updates and health news. Use the hashtag #BETGoesPink to join the conversation with patients, survivors, friends and family.
*Source: American Cancer Society & Susan G. Komen
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
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