Benefit Cosmetics Extends Their Hoola Bronzer To Include Shades For Dark-Skin Women

Close-up Beauty Shot of an African Woman

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Have you met anyone who doesn’t love Benefit Cosmetics’ Hoola Bronzer? It has become a staple item in most women’s makeup routine. Unfortunately if you’re a woman of a certain shade, you’ve had to settle lighter shimmers; until now. On Tuesday, February 26th, Benefit Cosmetics expanded their coveted bronzer to deeper shades to reach darker skin tones. Can I get a hallelujah?!

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Something bronze is coming… 👀😏 #benefit

A post shared by Benefit Cosmetics US (@benefitcosmetics) on Feb 7, 2019 at 6:02pm PST

Via a simple Instagram post, the brand eluded to new products with the caption, “Something bronze is coming… 👀😏”. Benefit Cosmetics isn’t the first brand to cross over to the land of inclusion. Slowly but surely, beauty brands are expanding their color range for each product so that more women can benefit from them. This industry is already an expensive one so providing foundations, concealers, and bronzers with a wide range eliminates the need to purchase multiple products in different shades.

Benefit Cosmetics will have a total of 4 bronzers. You can now welcome Hoola Caramel and Hoola Toasted to the family. Hoola Caramel is a tad darker than the original bronzer and gives a gorgeous, sun-kissed glow on brown skin. Hoola Toasted is the darkest shade offered by the collection. Toasted gives a golden glow to darker skin. It also works as a great highlighter for medium skin tones.

If you’re a fan of the Hoola bronzers, now they finally have a color for you! You can purchase the new shades online ($30.00, BenefitCosmetics.com) starting February 26th and on Friday, March 1st, you can shop both online and in stores. I can’t wait to see these bronzers slayed via tutorials. What do you think? Will you be shopping the Hoola bronzer?


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