Sephora Will Close Their Stores On June 5th For a Company Wide Diversity Training
Sephora has announced the closing of their stores, distribution centers, and corporate offices the morning of June 5 to train approximately 16,000 employees on diversity and inclusion. This is a huge steps towards assuring that all patrons of the mega beauty company are treated equally. The retailer plans to make this an ongoing effort to continuously educate staff on Sephora’s standards when it comes to diversity and inclusion. Along with the training, the brand will launch their new tagline, “We Belong to Something Beautiful.” In a statement, the company said, “Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included.”
The diversity and inclusion trainings are not new to major corporations. In efforts to save face from acts of discrimination in stores, companies like Starbucks hold these trainings as a way to clean up nasty incidents where people of color are racially profiled. Just a few weeks ago, Grammy-nominated artist Sza called out Sephora for being followed by security while shopping. This incident even led Rihanna to send Sza a Sephora gift card (Fenty Beauty is sold exclusively at the store).
Whether companies are holding these trainings to save face or to really teach their staff the importance of treating every customer as a valued human being despite their race, religion, sexual preference or age, closing the stores and mandating a training is the first step to promoting inclusive behaviors on the sales floor. Retailers need to learn the value and power that stands behind the black dollar. Both men and women of color flock to Sephora to purchase their favorite makeup products. It is discouraging when brands and companies capitalize off of our money while treating us like second-class citizens. Kudos to Sephora for recognizing the need for an inclusion training within their stores. Hopefully more companies and brands follow their lead.
What do you think of this diversity training day? Sound off in the comments!
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